With the aging of our population continues to accelerate, businesses have begun to provide specialized products and services for the elderly, aging sanitary industry, the market may well be a new business opportunities and challenges ... ...
"Twelve Five" period will be the accelerated development of China's aging population on the aging of the population the situation will be more severe. The Eleventh National People's Congress, on the fourth meeting, Premier Wen Jiabao pointed out that the elderly want to speed up the establishment of social service system, strengthen the public welfare pension service facilities. Recommended that national health protection problems of older persons included in the focus areas of concern. With the continuous improvement of living standards in recent years, awareness of the protection of the elderly people has become even more intense.
Aging the inevitable trend of clean bath products
Aging is inevitable in China's development, "China Population Aging Forecast Report" that China will be an irreversible aging society, from 2001 to 2100, China's population "aging" is divided into 3 phases : 1. From 2001 to 2020 is the rapid aging stage; 2. From 2021 to 2050, is to accelerate the aging stages of development; 3. From 2051 to 2100, was stable development stage of severe aging. The growing number of aging, the number will reach the final stage of about 473 million people.
According to 2014 national conference of directors learned Laoling Ban, 2015, China's elderly population aged over 60 will reach 216 million, accounting for 16.7% of the total population, so large forecast data: the next few years, the National Old Age one bathroom market there are boundless potential.
Aging the development of the market
New understanding in the government, while older age groups, some of the buildings started to provide housing for the elderly need to transform services. Container handling, such as the kitchen, the bathroom washbasin for the automatic lifting transformation, so as to facilitate the elderly to use; also available on the home ground for non-slip handle, dark line into all kinds of open-wire or wireless, to prevent the elderly slip or trip. Although consumer demand for substantial aging population, aging greater potential consumer market, but the market in the bathroom to see some businesses piecemeal, and have not become a solid model, only certain companies launched the "aging" bathroom products.
New direction for the development of sanitary ware
Sanitary Ware is one of life's necessities, the elderly as a special group of sanitary ware products, higher security requirements. Since most of the mobility of elderly physically, so designed products that meet the sanitary protection of the elderly have a safe old sanitary environment, but also to meet the social development needs. Specifically the following aspects should be improved: First, sanitary products, can do some appropriate adjustments, for example, non-slip coefficient of the floor of the bathroom to increased bath height adjustment, the placing of various types of hanging due to the collision to prevent the elderly , fall, all kinds of handrails installed in the bathroom, and a small "first aid kit" for the elderly and the action timely first aid in case of accidents. Or a combination of the power of technology so that more "intelligent" sanitary products into the lives of the elderly. So that they can secure, convenient and comfortable enjoyment.
Second, the price of products in the bathroom is also biased, I understand "smart" products into the minds of consumers have not been able, especially in the hearts of the elderly is the reason because the price is too high, in some convenient if the "smart "reasonable adjustment in the price of products to businesses and consumers may be able to balance, and so promote the development of truly benefit the consumer. The face of accelerated aging of the population, rapid development of material life, the elderly bathroom product development will also become a trend, because he not only brings opportunities for the bathroom business, more consumers will take the interest.
