Bathroom enterprises should want to do strong, it should be to break itself, changing a single model.
Channel construction can not abandon the foreign market
The financial crisis sweeping the globe, sanitary industry has not been spared. The financial crisis caused by building materials market is not only a reduction on the sales, marketing channels has also brought no small impact. In this case, the building became a foreign market, companies must tread a bathroom path.
With the increasingly fierce competition in the market of foreign trade, sanitary products, demand is also rising, this time about the status of foreign trade on the bathroom market has played the role of the market and develop a good cushion. Understanding of market demand also determine the development of products in the market, only to find right place to find consumer groups in order to perfect the product market positioning. Only by understanding the market situation of foreign trade in order to be demand-driven targeted, so that their products more targeted.
Bathroom trade marketing strategy, including product design, development policies, product pricing policies and product promotion policy and so on. Supporting policy development, for the construction of the whole market to provide the role of nexus. In product design on the basis of market demand will be different design elements into the product to achieve to meet the needs of consumer tastes. Product price is the key to market positioning, product prices can also be products in the market positioning of the division level. Policy on the promotion of products through the promotion of sanitary products to improve the market share of building material products to guide consumer awareness.
Expansion of domestic sales channels and build our own brand
Out the need for continued weakness in the moment, an export is considered to digest excess domestic production capacity of a medicine. For most orders are used to produce export trade enterprises, the domestic export sector has been increasing.
Export and domestic trade patterns is completely different after the trade was then a single follow-up, production and delivery can be; domestic need for the formation of different management team, building new sales channels. Foreign trade enterprise restructuring is not likely to smooth the need to break through bottlenecks and across a number of their own threshold.
Industry experts agree that equal importance is the trend for future domestic and foreign trade, while the domestic export sector in the process of brand building is a long-term project, the channel construction is the top priority. , They said, under the impact of the financial crisis, Europe and the United States and other overseas orders for a significant reduction in economic efficiency of enterprises gradually decline, in order to seek new living conditions, many companies explore foreign markets, setting their sights on the domestic market.
Using the Internet to foster end-consumers
With the household appliances industry is different from sanitary ware products is still a low-interest products, many consumers on product performance, price is not very understanding of nature. The face of dealers, stores, stores in a relatively passive state. Main force of the future increase in consumer spending is 80, how can you attract their attention is corporate marketing planning must take into account issues.
Bathroom enterprises in 2008 in the network marketing, e-commerce applications have also made some effort, in 2009 popularity of e-commerce applications also improved significantly. The past, salespeople rely on their own chat tools such as QQ, msn or private, free e-mail on the Internet to discuss trade, inefficient model, will take place completely changes. Using the Internet to launch a large-scale Group buy, online shopping activities, to the plight of the bathroom into a marketing company to bring joy.
Expansion of distribution channels continue to enhance profit growth
Distribution channels in the current market conditions play an important role, some people believe that the answer to those who channel dominated by the financial crisis, orders for distributors are also facing less inventories, capital challenges such as poor circulation. At present, the distribution of factories such as distribution channels does not do more to stimulate and control work, it means that may cause distribution channel does not have enough incentive to do a good job market, promotion, and thus is likely to lose some of the future markets.
In the current situation, enhance the distributor's demand creation capabilities are seen as the most work should be strengthened. Demand creation is defined to mean channels of distribution of products through the continuous application of the market, add new projects to expand the scope of business to gain new profit growth point. This is conducive to kitchen technology and market research, so to create demand on manufacturers to increase the enthusiasm.
