Sanitary products are durable consumer goods, in a small proportion of public consumption. According to the survey figures show that the average consumption of sanitary products, cycle eight years. As the consumption of sanitary products, features, bathroom, there are some dealers would be confused, always feel difficult to do business, competition is keen. Here is a bathroom in the process of brand marketing communication in the summed up with the dealer, while a certain number of bathroom sanitary willing to work with distributors to find a common solution, with many dealers to share.

Confused one: big brands prejudiced the minds of consumers, other brands is difficult to convince customers. Customers, particularly the engineering is difficult to slice.
   
The solution: With people's increasing consumption of rationality, increasing brand awareness. Dealers must change our mode of operation and marketing concepts, it is necessary to do a simple product to the brand.

The so-called big brands, well-known brands are all relative. Even if the dealers know the value of agent's brand as other brands of high, we can not give up the brand building of the terminal. Especially the bathroom industry, is still not completely true that there is a brand champion in the market, accounting for the absolute brand. World well-known brands, well-known brands in the local is not necessarily known. To a large extent influence the brand image of the terminal.

So dealers in the case of brand competition, in addition to highlighting their price and promotion, we have to pay special attention to the brand image of the terminal, terminal atmosphere, merchandise displays, shopping guide techniques, and old customers keep returning and so on. According to the experience of a bathroom, bathroom product sales 70% from end-product display and promotion, 60% are from the old user briefed each other on. Therefore, the terminal distributor to give particular attention to brand image, respect for their own agency brand. When we distribute a certain brand of more than a year later, we must make a return visit to the old customers. This business will be endless, agents will be virtually brand in the local expansion of influence.

Here we must remind dealers, the brand's role is not single day. Do not blindly worship the big brands, as long as patient management, mining agent selling the brand, they skillfully deflected the question, the little brand bigger, the establishment of small brands big as the outstanding service.
   
Confusion 2: business bigger and bigger, inventories have increased, cash flow is always unsatisfactory.
   
The solution: When the business is bigger, and the increase in inventory is necessary, so that services can be a very good distributor, service Group buy customers and market to make quick reflection. But the stock is not the bigger the better, because the stock is not for the dealer to make money, only to turn up stocks to make money. A bathroom to master control of the proposed dealer inventory method, the product agent to conduct a detailed analysis of the data.

Dealers must always be concerned about the historical sales data for each commodity and sales expectations, combined with the brand manufacturers to consider the smallest production cycle. Sluggish inventory timely and reasonable, lest manufacturers replacement of product design or halted affect customer service. Dealers must have a strong sense of inventory, there should be awareness of the modern enterprise management.

Remember, not "very good to sell, one day be able to sell" products you can enter more, but must maintain a long-term cost of capital concept.
   
Cash flow can be described as the lifeblood of business, especially for the volume of business is not a big dealer. Cash flow-to-dealer trades a direct impact on the credibility of the credibility of the dealer must be in business a long time believe in, to look farther. In strict accordance with the agreed principles of good money, so as to win the credit increases. Do not think that "always give you send money, not bad a day or two." Sometimes a few simple self-view, will be unconsciously affect our credibility in the industry.
   
In addition, dealers have to make full use of credit funds. More with the bank-credit and cooperative relations not only improve the bank's credit score, but also increase the availability of contingency funds.
   
Confused III: controlled by the brand owner's policy, had to accept the brand's new policy, the overall break-even point in lingering.
   
The solution: Brand's policy is not consistent in the bathroom industry, so that distributors do not blame see more of this with the operators of the integrity of the brand, but also on the stage with the growth of the brand. Some brands, "Diantaiqike", an established dealer policy flip-flop so hard to prevent dealers, distributors, taking into account the existing market resources and inventory, they had to accept. Break-even point until it reached the still tightly shore, I feel, "tasteless but wasteful to discard."
   
In this connection, a bathroom recommends dealers have to consider dual-brand (or brand) strategy. From the risks in the operations, said that enterprises can not hang in a tree, all the eggs in one basket. With the dual-brand, brands, distributors will be able to be adjusted when the policy change business direction, in business negotiations you will not be too passive.
   
A very important point, dealers at the beginning of select agents brand, the brand should conduct a more comprehensive study. Strength of the brand inspection company to inspect the operator's character, visit the brand's corporate team, visit the brand's aspirations and so on. Start easy, the end is difficult, and this is in the dealer before the real problems. Therefore, the new agency should be cautious when signing the contract.

Puzzled 4: dares to do too much, there is no "insiders" to help, people can not be trusted.
   
The solution: This bathroom industry with our stage of development are. There are many bath dealers is starting from scratch, knowledge is not high "category illiterate." The beginning, by virtue of his enthusiasm and hard work hard, things are "insiders", so there is no management issues, they do not consider the problem of talent. However, the development to a certain stage of development, bottlenecks emerge, dealers hard to break.
   
Now need to "manage", and dealers began the first efforts from their own head, a lot further studies, to peer learning advanced management methods. Learning company operations and to establish a sound supervision and management system.
   
Need to remember that suspects do not, employers do not suspect. Can not fully believe that a person, but must be given sufficient confidence. At the same time foster the team, to staff the future, but also allow them to have money to be made. So as to make the business bigger and bigger, in order to make himself bigger and easier.
   
Perplexed 5: want ads, but have financial pressure, are worried that become invalid advertisements hesitant.
   
The solution: faith is the foundation of today's brand, advertising is the promotion of the development of a powerful booster. Not only do brand advertising, dealers have to consider to promote the park. Dealers do not have too much of a bathroom to consider proposals to do brand advertising, as brand value, after all, the brand manufacturers eventually. But the dealers should be vigorously promoted in the sales channels, so that local consumers fully understand the brand, to consumers around the brand to do. Because the dealer's economic goal is to make money through the development of the brand, so everything should be decided sales. Sales are dealers in the biggest brands in the weights. Dealers have to do is think hard to improve the brand sales. Through a variety of promotional activities, road shows, community meetings will be such so that consumers fully understand the brand, and thus make a purchase.