Bathroom brand building is very important matter, when dealers in the selection must pay attention to the following points.

    'Women are afraid to marry the wrong husband, male fear of the wrong', distributors are also afraid of 'the wrong'. Nowadays numerous large bathroom brand, coupled with the export to domestic sales of the brand have listed, the dealer is an opportunity, but also a challenge. Face a variety of names, brands, dealers from the following aspects should be investigated to make the right choice after.

    1. Integrity. I heard a lot of dealers complained that the bathroom, do not expect to share your business brand, as long as the brand well, the brand famous, these brands have for resellers, and ultimately we are bottom of the distributor, the same can not be a total pain Gan. Therefore, many dealers are also operating to the sound operation of several brands, or simply apply for a brand to do their own market. This is the common bathroom market, dealers can not operate the brand loyalty. This situation is very easily lead to short-sighted dealers, the brand's long-term healthy development of the negative, is not conducive to long-term stable operation dealers. Therefore, dealers should first examine the integrity of the brand, the sound operation of the company for the future bedding. Like the EU to send the Royal Bath has 30 years of industry experience, is in good faith suppliers and customers gained a good reputation, and now in the domestic market is ready to vigorously explore the reseller channel, should be the dealer to do a good choice long term cooperation .

    2. Win. Co-brand distributors and buyers and sellers should be civil actions in benefit of any party should be respected. A good brand should first be to make the dealer money brand. Brand to develop, dealers should also develop, and only profitable to a healthy development. Many had just set foot in the bathroom industry's new distributor, and not much experience in the industry, not even in business experience, so to ensure a high success rate of the business, much needed services and support brands, the brand manufacturers also need to have a win-win thinking, to help dealers make money.

    3. Strength. Often determines the strength of corporate brand products and service support, but also determine the prospects for the future development of the brand. Dealers must examine the strength of enterprises have a certain vision, a good well-known brands, has no chance with their own, and then we keep up the strength of the brand, by ship, hold the tree, so as to have a good future. Dealers can visit brand strength from several aspects: product quality (professional factories, product design, test, stability), firm size (the registered capital, the number of factory space, production capacity, inventory), service (business guide, a shipment date, store decoration and display guidance, commitment to quality, sales training, marketing guidance, ad-supported), brand management philosophy or corporate decision-making business ideas, sales and profits. Dealers in the study of these, it is best to compare like with multiple brands, so as to accurately determine the strength of enterprises. EU to send doubt the strength of the Royal Bath, with its own mold development, plastic injection molding, surface treatment, metal stamping, copper processing, product assembly and so improve the production capacity, all products designed and manufactured by a British official, product line, good protection of the exclusive dealers in the local market sales.

    4. Distribution policy. Integrity policy is based dealers, the two sides need to adhere to good agreement. Reasonable distribution policies, not only to effectively motivate distributors, and conduct of the parties to be able to constraints. Dealers in the emphasis on the study when the brand distribution policy, and require companies to make commitments related to the implementation of the policy, written into the contract, formed his own protection. Distributor's policy, generally include: dealer prices and profits, discounts, rebates, channel management, the amount of the first delivery, decoration cost-sharing, advertising cost-sharing, promotion provides a unified brand image, distribution requirements and more. Currently a number of small brands in the sanitary industry investment process also exists to some extent, this situation, particularly in some service support on the promises, management guidance is also not keep up, flip-flop, and even easy to find various excuses to replace the distributor, etc. and so on. Distribution policy, the rights of both sides should be clear, as far as possible to quantify the form of a qualitative description to avoid divergence, the controversy lay hidden dangers for the future.

    5. Brand positioning. Brand toiletries industry in the current domestic market is not the choice of key distributors, and partly because of the publicity the brand rests in the hands of dealers themselves. Local dealers can use the brand has the potential to make the brand well-known local brands. More important is to see whether the positioning of products the local market, for example, some high-end brands, though good quality, but expensive, the market is not suitable for third and fourth level, in these markets, positioning in the high-end products must be adapted to local market products Caixing. Dealers should also consider whether the brand's positioning the brand with their existing operations and sales model is consistent, so that it can share resources management, customer share. Therefore, in consideration of product brands, brand positioning in considering whether localized, and whether consistent with their business model.

    Bathroom companies to promote products in the bathroom when we must pay attention to select a good partner is very important.